The Yellow Label and the Woman Behind It
Veuve Clicquot is one of the most recognised Champagne brands in the world, and its cellar tour in Reims is among the most visited attractions in the Champagne region. The house was founded in 1772 but owes its character to Barbe-Nicole Clicquot Ponsardin — the “veuve” (widow) who took control of the business at age 27 after her husband’s death in 1805 and transformed it into one of the most innovative and commercially successful Champagne houses in history. She invented the riddling table (pupitre) that made the production of clear Champagne commercially viable, and her entrepreneurial audacity — including smuggling Champagne through Napoleon’s naval blockade to reach the Russian market — is central to the house’s identity.
The Cellar Tour
The Veuve Clicquot cellar tour in Reims takes you into the house’s chalk cellars — kilometres of tunnels holding millions of bottles — with a guide who narrates the history of Madame Clicquot, the production process, and the evolution of the brand from a small family operation to a global luxury name (now part of the LVMH group).
The tour lasts approximately 60–75 minutes and concludes with a tasting. Standard tours include 1–2 Champagnes (typically the Yellow Label Brut and one other). Premium experiences add the Rosé, La Grande Dame (the prestige cuvée named after Madame Clicquot), or vintage cuvées.
Practical Tips
Book well in advance. Veuve Clicquot is the most in-demand cellar tour in Reims. Summer weekends and holiday periods sell out weeks ahead. Book online at least 2 weeks before your visit during peak season.
The visitor centre is at 1 Place des Droits de l’Homme, Reims. It is accessible on foot from the Reims city centre (approximately 15 minutes’ walk from the cathedral) or by taxi.
Tour language options include English and French at minimum, with additional languages on specific dates. Confirm your preferred language when booking.
The gift shop sells the full Veuve Clicquot range, including exclusive editions and items not available in retail shops. Prices are comparable to retail.
Frequently Asked Questions
How much does a Veuve Clicquot tour cost?
Tour prices vary by experience level — standard cellar tours with a basic tasting are at the lower end, while premium experiences including prestige cuvée tastings or private tours are higher. Check the house’s website or booking platform for current pricing. Prices are per person.
How long is the Veuve Clicquot tour?
Approximately 60–75 minutes including the cellar walk and tasting. Allow 90 minutes total including arrival and post-tasting time.
Can I visit Veuve Clicquot without a tour?
No. The cellars are only accessible on a guided tour. You cannot enter independently. The visitor centre and gift shop may be accessible without a tour booking, but the cellar experience requires a reservation.
Is the Veuve Clicquot tour suitable for children?
Children are permitted but the cellar tour is primarily of interest to adults. The underground walk is 60+ minutes in cool temperatures (10–12°C). Children under 18 cannot participate in the tasting. The experience is best suited to visitors aged 16 and above.
What will I taste on the tour?
Standard tours include the Yellow Label Brut and typically one additional Champagne (Rosé or a vintage). Premium tours add La Grande Dame or other prestige cuvées. The tasting is guided, with the pourer explaining each wine.